Tag: Home Furnishings
Balancing Tradition and Innovation in a Family Business with Trent Lundquist (Ep. 12)

Balancing Tradition and Innovation in a Family Business with Trent Lundquist (Ep. 12)

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What keeps a family business thriving for over 80 years? 

It’s a blend of tradition, resilience, and a willingness to evolve.

This week on The Wealth Dock Podcast, Mike Heckman welcomes Trent Lundquist, third-generation owner of Lundquist Furniture in Scottville, Michigan. From assembling Harley Davidson parts to steering his family’s business, Trent shares how he’s modernizing a legacy built in 1940 while staying true to its community-first roots.

Join in as Trent explores the art of balancing old and new—competing with e-commerce giants, embracing changing customer trends, and keeping a small-town business at the heart of the community.

Key Highlights:

  • Legacy in Action: Discover the origins of Lundquist Furniture, from its humble beginnings as a barter business to a trusted name in home furnishings
  • Leadership Journey: Hear how Trent worked his way through sales and management to lead the family business, blending lessons from past generations with his own vision
  • Competing with E-Commerce Giants: Learn how personalized service, hands-on quality control, and trend-savvy designs help Lundquist Furniture thrive in a digital world
  • Challenges of Modernization: Explore the balancing act of updating a historic business without losing its heart
  • Community Commitment: See why Trent believes strong local ties are the foundation of long-term success
  • And much more!

Resources:

Connect with Mike Heckman: 

Connect with Trent Lundquist: 

About Our Guest:

Trent Lundquist is the third-generation owner of Lundquist Furniture in Scottville, Michigan. Passionate about preserving his family’s legacy, Trent has modernized the business to meet changing consumer expectations while staying true to its values. Outside the store, Trent enjoys connecting with the local community and spending time with his family.

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